B2B Sales Consulting for Startups and SMEs

Your sales can grow

with better technology.

I design and implement the sales system that your company needs: from acquisition to closing, with measurable results.

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Teams I've worked with

Factorial logo
Andyapp logo
NeuralTrust Logo
Shakers logo
EvolMind logo
Classing Logo
StockCrowd logo
Trainingym logo

A service for every challenge

Each company has a different business challenge.
My work will focus on the areas that generate the most impact on your growth.

Sales Playbook Acquisition system Sales training 1:1 sales coaching Fractional CRO AI for B2B Sales
B2B sales playbook infographic with sales processes and closing

Sales Playbook

Without a documented sales process, each salesperson improvises and results become unpredictable. I work with you to build a sales playbook that covers the journey from first contact to close, including your methodology, outreach sequences, call scripts, qualification criteria, sales stages and best practices for handling objections. Your team can use, repeat and improve it over time.

  • Mapping and design of the complete sales cycle
  • Qualification criteria and sales funnel
  • Prospecting, follow-up and closing scripts
  • Objection management by customer profile
  • Hiring and onboarding of new salespeople
Build my Playbook
B2B acquisition system infographic to generate business opportunities

Demand Generation

Many businesses rely on word of mouth or inconsistent marketing to win new customers. I design a system for generating sales opportunities steadily and sustainably. We analyse your market, define your ideal customer and build an AI-enabled mix of outbound, inbound and automation to keep your sales funnel supplied with qualified opportunities.

  • Market segmentation and clear value proposition messaging
  • An outbound prospecting system tailored to your market
  • Organic content strategy for SEO, GEO and LinkedIn
  • Implementation of AI to boost your Go-To-Market
  • Metric tracking and continuous optimization
Let's design your system
Sales training infographic for entrepreneurs and small businesses

Sales training

Knowing how to sell is essential when you are building a business. Many founders have a strong product but need support finding customers, explaining its value and building a sales process that can grow with the company. My practical training helps founders and teams develop these skills using real business situations. I also deliver training with business schools and organisations that support entrepreneurs, including Startups Institute and CEIN.

  • Definition of the ideal customer and target market
  • How to present your value proposition clearly
  • Handling objections and closing opportunities
  • Organization of the sales process and sales funnel
  • Sales and growth tools
I want to learn to sell better
One-to-one B2B sales coaching for specific sales challenges

1:1 sales consulting

You may not need a large project—just an expert perspective at the right time. If you have a specific question, a sales challenge or a goal you want to reach, these sessions are for you. In a focused 60-minute video call, we review your situation, identify the main blocker and agree on practical next steps. Each session is tailored to you and focused on action.

  • 60-minute video sessions
  • Focused diagnosis and practical action plan
  • Choose how many sessions you need
  • Ideal for specific B2B sales challenges
  • Flexible scheduling and responsive support
Book a session
Fractional CRO providing part-time B2B revenue leadership

Fractional CRO

Get experienced, part-time revenue leadership to build a stronger sales system. We will agree on the scope, priorities and working rhythm around your company's goals, from entering a new market to improving team performance and scaling a validated sales strategy.

  • A scope tailored to your revenue challenge
  • Support with product launches and market expansion
  • Build and develop your sales team
  • Part-time revenue leadership
  • Implement and scale your sales strategy
Let's talk about your project
Artificial intelligence applied to the B2B sales process

AI for B2B Sales

Buying AI tools without a sales process behind them often leads to unused licences and a team that keeps working as before. I help you identify where AI can save time and create more opportunities, from prospecting and follow-up to CRM updates, meeting preparation and reporting. I design the workflows, configure the tools, write prompts and train your team to use them in day-to-day work. The result is a documented system your team can repeat and improve over time.

  • Analysis and detection of automatable tasks
  • Prospecting and personalized sequences with AI
  • Automations and agents connected to your CRM
  • Prompts and usage guides by team role
  • Practical training and adoption monitoring
Let's talk about AI for sales

How we work together

A structured process to guarantee real impact on your business.

01
Diagnosis
In a free 30-minute session, I will analyze your current business situation: resources, process, metrics and key points for improvement.
02
Proposal
I will present a tailored sales plan with clear phases, timing and expected outcomes.
03
Execution
Once we have agreed on the right scope, I work with you on the training, tools, processes and ongoing support your business needs.
04
Review and improve
We review progress against key metrics at regular intervals and make adjustments to support sustainable growth.

Do you have doubts?

How can I build a B2B sales plan?
An effective B2B sales plan starts with a clear ideal customer profile (ICP), a defined acquisition process and the right performance metrics. I tailor the work to your starting point:
  • Assessing your current sales operation and market
  • Clarifying your target customer and value proposition
  • Mapping your sales funnel and demand generation strategy
  • Defining your sales processes and tools
  • Validating the strategy through early customer acquisition activity
  • Training your sales team
The result is a practical plan aligned with your business context and growth goals.
What sales processes can I automate?
Sales automation can help you create more opportunities and manage your pipeline more efficiently without adding unnecessary work for the team. Useful automations depend on your process, but may include:
  • Capturing and enriching leads from organic and paid channels.
  • Automated, multichannel prospecting.
  • Lead scoring and segmentation.
  • Routing leads to the right salesperson by territory or customer type.
  • Follow-up sequences after meetings, demos or proposals.
  • Alerts when a lead shows buying intent, such as visiting your pricing page or opening a proposal.
  • Updating the pipeline based on emails, meetings or calls.
In my consulting work, I assess your current process and identify the automations most likely to make a difference for your market, team and stage of growth.
How can I implement AI in B2B sales?
AI can support several stages of the sales process:
  • Prospecting: tools for personalization and messaging at scale.
  • Organic visibility: using AI to plan and create content for your organic acquisition channels, aligned with your brand voice, ideal customer profile and value proposition.
  • Discovery and closing: call recording and analysis to detect conversion patterns.
  • Follow-up: Automated sequences tailored to each customer segment.
  • Reporting: automation of KPI analysis and sales forecasts.
The starting point is always the same: audit your current sales process to understand where AI can have the most real impact, and where it can be counterproductive. From there, we create a clear roadmap for implementation. Don't know where to start? In 30 minutes, I can help you identify where AI can make a difference in your business. Book a free diagnostic call below.
How can I increase sales without hiring more salespeople?

By improving sales efficiency and building a demand generation system that does not rely solely on outbound activity from the sales team. Many startups and SMEs lose opportunities because they lack clear processes and a way to build trust before the first sales conversation.

The right focus depends on the bottleneck. It may be the sales funnel, messaging, opportunity follow-up or organic content that turns your team's expertise, product strengths and customer results into credibility and new opportunities. By improving the sales process, my clients have achieved conversion increases of up to 40–50% without expanding their teams.

What organic content strategy should I follow if I sell to companies?

A B2B organic content strategy should reflect your positioning and your customers’ buying journey. Start by deciding what you want the market to associate with your company, then turn your team’s expertise, product strengths and customer results into a clear, consistent narrative.

To achieve this, the strategy must combine founder and expert voices on LinkedIn, an owned channel such as a newsletter or an SEO- and GEO-optimized blog, and sales enablement assets such as case studies, lead magnets, one-pagers or landing pages. Each piece of content should help potential customers find your company, build trust or move closer to a buying decision.

When does a startup need a sales playbook?
A startup can benefit from a scalable sales playbook as soon as more than one person is selling, or when the founder wants to stop being the only person closing deals. If the sales process exists only in the founder's head, the business cannot scale consistently: every new hire starts from scratch, messaging varies from person to person, and results depend on individual effort. A playbook captures the practices that already work and turns them into a repeatable process the whole team can use.
How do you measure whether a sales strategy is working?
A sales strategy is working when it generates opportunities consistently, converts them at a predictable rate and does so at a sustainable cost. I track four groups of metrics:
  1. Activity: prospects contacted, meetings booked and proposals sent each week. Low activity can leave the pipeline short of opportunities.
  2. Conversion: the percentage of opportunities that move from one stage to the next, from first contact to qualification and close. Finding where deals drop out is more useful than looking only at the final win rate.
  3. Velocity: the average length of the sales cycle. If deals take longer than expected, there may be a bottleneck in the process or a mismatch with the target customer.
  4. Profitability: customer acquisition cost (CAC) compared with lifetime value (LTV). If it costs more to win a customer than that customer generates, the model is not sustainable.
I monitor these metrics with you and use them to guide improvements in line with your growth goals.
Do I work with early-stage companies as well as established sales teams?
I work with both profiles. For early-stage startups or SMEs, the focus is usually on building the first sales process, validating the ICP, and in some cases setting up the sales team from scratch. For companies with an already active sales team, the work focuses on optimizing the process, increasing conversion and training salespeople. In some cases, I also work with independent consultants who want to scale their sales.
What happens on the first call?
The first call is a free, no-obligation 30-minute sales diagnostic. Tell me about your business, goals and current challenges. I will be clear about whether I can help and, if so, suggest practical next steps.
What is online sales consulting like?
I deliver online sales consulting through video calls and collaborative work in shared tools such as your CRM, communication channels and documents. This flexible format helps us make progress around your team’s schedule, wherever you are.
What type of companies benefit most from sales consulting?
Sales consulting is most useful for B2B startups and SMEs that want to build or improve a repeatable sales process. I work especially with technology and SaaS companies, professional services firms and agencies looking to grow more predictably.
Do you offer Fractional CRO services?

Yes. I work as a Fractional CRO for growing companies in the B2B ecosystem.

What does the role involve?

As a Fractional CRO, I work with your company part-time, with the authority and accountability of an executive but without the cost of a full-time hire. I take responsibility for revenue across the business: aligning positioning, demand generation, sales processes and the team, while overseeing forecasting, pipeline, structure, metrics and targets.

In practice, I diagnose where growth is being lost, define the strategy, build the process, hire and train the team, and stay until it works without me. It is a model designed for B2B startups and SMEs that need senior sales leadership and do not yet justify a full-time manager.

What is my experience based on?

  • Factorial: I started as a top-performing salesperson and went on to become Sales Director, leading up to 180 people in 6 European markets during a period of hypergrowth.
  • Trainingym: I was Fractional Marketing and Sales Director and led its international expansion in Spain and LATAM.
  • From 2024: I have built and trained more than 20 B2B sales teams, from startups to SMEs.

If you would like to learn more, get in touch and we can discuss what the role could look like in your business.

Let's move on to the next step!

Tell me your challenge and we will see together how I can help you. First call without cost or obligation.

Let's talk!

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