Real growth experience
I experienced hypergrowth first-hand at Factorial, joining as a salesperson and progressing to Sales Director, leading up to 180 people across six markets.
Sonia Ferrer Rentero · B2B Sales Consultant
My experience
Joining Factorial, a Spanish unicorn, was a turning point in my career.
I quickly progressed from its top-performing salesperson to Sales Director, leading a team of up to 180 SDRs, account executives and sales managers across six markets. It was a period of hypergrowth that taught me how to build teams and navigate the challenges that come with rapid expansion.
Before Factorial, I worked in marketing at startups and SMEs, gaining experience in market research, marketing strategy and customer acquisition.
This combination of marketing and sales allows me to approach projects with a complete view of the growth funnel: from customer acquisition to converting opportunities into sales.
Since January 2024, I have focused on helping startups and SMEs shape their growth strategy, build a sales plan and improve their sales processes. I have worked with more than 35 clients.
Main training
- Double degree in Business Administration and Marketing
- Advanced Coaching Program by the EDPyN Coaching School
- Master in Coaching and NLP by PNL Barcelona
Additional training
- Growth Strategy (CXL)
- The Complete AI Guide: Learn ChatGPT, Generative AI & More (Julian Melanson and Benza Maman)
- Management 3.0. Leadership, Collaboration and Roles (Leister)
- Nonviolent Communication training (NVC Foundation)
- Programming Foundations: Databases (LinkedIn)
Why work with me?
I combine hands-on sales leadership experience with a practical approach: clear goals, work shaped around your business and close collaboration with you and your team.
Involvement in your project
I do more than deliver recommendations. I learn how your business works and work alongside you and your team to put changes into practice.
Honesty as a principle
If something doesn't seem right for your company, I'll tell you. I prefer an uncomfortable conversation to a poorly focused project.
Up to date with technology
I keep up to date with AI, automation and business tools so the solutions I design are practical, efficient and scalable.
I adapt to your way of working
I don’t impose a one-size-fits-all method. I listen first, learn how your team works and build from there. The best system is one your team will actually use.
I become part of your team
I don't come as an outsider giving instructions. I join your team, learn your culture and work from within so that the changes are lasting.