Free tool · B2B sales strategy
How to Define Your Ideal Customer Profile for B2B Sales
Last updated: August 13, 2026
If sales growth is unpredictable, your team spends too much time on poor-fit opportunities, or the customers you want to reach are hard to attract, your ideal customer profile may need work.
This free B2B ICP template guides you through how to:
- Identify your ideal customer
- Analyze your market
- Shape your sales strategy around evidence
It includes the questions I use in consulting sessions, with fillable fields for your answers.
Download the free template →
No email address or registration required. If you find it useful, I would love to hear from you.
What does this ICP template include?
- What is an ICP and why is it the basis of any scalable sales strategy?
- How to identify your ideal customers and the steps you should not skip
- A complete template to help you define your ideal customer profile
- Five practical ways to apply your ICP to B2B acquisition and prospecting once it is defined
Do you want help completing it?
If you need help defining your ICP, shaping your acquisition strategy or building a sales playbook, book a 30-minute call. We’ll work out the right next steps for your business.
Book 30 minutes with me