Entering Europe without a roadmap
No local playbook, no clear ICP per market, no structured process.
I help B2B startups scale sales across European markets.
35+
Businesses boosted
+190
Processes implemented
220+
People trained
+9
Markets worked
Learn more at ventasconsoniaferrent.com
Teams that already trusted me
Too much effort. Too few sales.
A sales process that doesn't scale
Everything depends on the founder. Nothing is documented. The team has no direction.
Your ideal client doesn't know you exist
No predictable demand generation. Growth comes from referrals and luck.
Real experience. Real results.
I scaled sales across 6 European markets at Factorial, Spain's first B2B SaaS unicorn, leading teams of up to 180 salespeople (SDRs, AEs, and managers) through hypergrowth.
Before consulting, I was on the ground: hiring, training, building playbooks, and closing deals in markets with very different dynamics. I know what works in Europe, and what doesn't.
Since 2024, I've helped +35 startups and SMEs build scalable, predictable revenue systems.
6 European markets
Real experience scaling startups
+35 clients
Who I work with
US/UK startups expanding into Europe
- You're entering Spain, Germany, France or other EU markets
- You need a proven GTM strategy adapted to local sales culture
- You want to avoid the most common (and costly) mistakes
European startups scaling across markets
- You've validated in one market and need to replicate across borders
- Your sales process is founder-dependent and doesn't scale
- You need a structured playbook your team can execute without you
Investors & VCs
- You're looking for a trusted sales consultant for your portfolio companies
- Your portfolio needs structured commercial processes before their next round
- You want measurable impact, not generic advice
How I can help
Commercial Analysis
Exhaustive diagnosis of your current sales and marketing situation. Identifies blockers, quick wins and highest-impact opportunities. Delivered as a report + 1h session.
Sales Playbook
A complete, scalable sales manual: ICP definition, funnel structure, prospecting sequences, onboarding plan, KPIs and incentive model. Built to work across markets.
Sales Accompaniment
Ongoing support tailored to your team: weekly pipeline reviews, call feedback, 1:1 coaching, KPI tracking and continuous process optimisation. Available in 3, 6 or 9-month formats.
Other services available
What my clients say
Javier Perez
CEO & Founder · EvolMind
★★★★★
Sonia quickly started asking the right questions. You can tell she has been on the front line of high-level sales, and her real experience is what sets her apart.
Paula Terron
SDR Manager · Shakers
★★★★★
After 10 weeks of working together, we now have a more professional sales team, better phone conversations, stronger customer connection, and more effective social selling.
Rafa Linan
CEO & Founder · Andy
★★★★★
We now have a playbook for growth with solid foundations. Very few people have this much accumulated experience, combined with such a friendly and motivating approach.
Joan Vendrell
CEO & Co-Founder · NeuralTrust
★★★★★
Sonia helped us build a professional sales team that works with best practices, reducing the learning curve significantly.
Carlos Gutierrez
Director & Founder · Significa Branding
★★★★★
I managed to clarify, organise and focus my entire commercial process. I not only gained efficiency in the methods, but also a much clearer vision of my goals.
Micaela Socci
Founder · Wemoter
★★★★★
We wanted to try cold calling for the first time. We ended up with a practical structure for making cold calls, plus helpful advice on sales strategy and mindset.
Sergi Pallares
CEO & Co-Founder · StockCrowd
★★★★★
The coaching process with Sonia helped us improve demo management, opportunity follow-up and closing times. Her closeness and way of teaching added an extra layer of motivation for the team.
Eduard Rifa
CEO & Founder · Garem Tech
★★★★★
Sonia helped us develop the commercial strategy for a new product. We came away with a clear, practical foundation aligned with our goals, and we are already executing it alongside her.
Tomas Colonel
Director & Founder · Simphio
★★★★★
I exceeded both goals and I am already noticing the benefits. Sonia, it shows that you do not do this just for business, but out of genuine passion for helping. It has been an absolute pleasure.
Pep Serra
Co-Founder · NeurekaLAB
★★★★★
We wanted to learn how to automate our HubSpot flows and we did. Now we save real time in customer contact and follow-up.
Sergi Grau
CEO & Co-Founder · NeurekaLab
★★★★★
We wanted to improve the sales playbook and automate and measure the pipeline. We managed to formalise the sales strategy and become able to measure the impact we are generating.
Juan Jesus del Aguila
Manager · Del Aguila Asesores
★★★★★
We wanted to organise our sales structure and learn how to package the service. We came away with a defined pricing policy and a clear understanding of the right channels to sell it.
Javier Perez
CEO & Founder · EvolMind
★★★★★
Sonia quickly started asking the right questions. You can tell she has been on the front line of high-level sales, and her real experience is what sets her apart.
Paula Terron
SDR Manager · Shakers
★★★★★
After 10 weeks of working together, we now have a more professional sales team, better phone conversations, stronger customer connection, and more effective social selling.
Rafa Linan
CEO & Founder · Andy
★★★★★
We now have a playbook for growth with solid foundations. Very few people have this much accumulated experience, combined with such a friendly and motivating approach.
Joan Vendrell
CEO & Co-Founder · NeuralTrust
★★★★★
Sonia helped us build a professional sales team that works with best practices, reducing the learning curve significantly.
Carlos Gutierrez
Director & Founder · Significa Branding
★★★★★
I managed to clarify, organise and focus my entire commercial process. I not only gained efficiency in the methods, but also a much clearer vision of my goals.
Micaela Socci
Founder · Wemoter
★★★★★
We wanted to try cold calling for the first time. We ended up with a practical structure for making cold calls, plus helpful advice on sales strategy and mindset.
Sergi Pallares
CEO & Co-Founder · StockCrowd
★★★★★
The coaching process with Sonia helped us improve demo management, opportunity follow-up and closing times. Her closeness and way of teaching added an extra layer of motivation for the team.
Eduard Rifa
CEO & Founder · Garem Tech
★★★★★
Sonia helped us develop the commercial strategy for a new product. We came away with a clear, practical foundation aligned with our goals, and we are already executing it alongside her.
Tomas Colonel
Director & Founder · Simphio
★★★★★
I exceeded both goals and I am already noticing the benefits. Sonia, it shows that you do not do this just for business, but out of genuine passion for helping. It has been an absolute pleasure.
Pep Serra
Co-Founder · NeurekaLAB
★★★★★
We wanted to learn how to automate our HubSpot flows and we did. Now we save real time in customer contact and follow-up.
Sergi Grau
CEO & Co-Founder · NeurekaLab
★★★★★
We wanted to improve the sales playbook and automate and measure the pipeline. We managed to formalise the sales strategy and become able to measure the impact we are generating.
Juan Jesus del Aguila
Manager · Del Aguila Asesores
★★★★★
We wanted to organise our sales structure and learn how to package the service. We came away with a defined pricing policy and a clear understanding of the right channels to sell it.
Ready to scale your sales in Europe?
In 30 minutes, you'll tell me your main challenges and we'll explore how I can help. The worst that can happen is you walk away with extra advice.
Book your free 30-min callOr send me a message:
Tell me about your situation and I'll make sure I find the best way to help you.